The Search My Biz Info launch playbook
Every launch is different, but the same few steps come up again and again. Search My Biz Info sets them out here in order.
Before you launch
1. Give the page everything
Complete the listing and the founder profile now, while there is time. Clear words and a named founder do more than a long list of features.
2. Prepare your visuals
Show, do not tell: real screenshots of the product, a crisp logo and, if you have one, a short demo video.
3. Plan the date
Pick a launch week when you can be around to answer questions and reply to comments, not a week of travel or holidays.
4. Warm up your contacts
Write the messages you will send on the day now: a post for each place you share and a note for your mailing list.
The day you go live
5. Take it to communities
Communities welcome makers who take part, not drive-by links. Follow each group's rules, and keep Show HN for a product people can use now.
6. Respond to everyone
Respond to every comment, on your listing and wherever you shared it. Short, honest answers are fine.
7. Announce it
Use your own accounts: a post on X, LinkedIn and Bluesky with the link, pinned to the top of your profile, and the link in your bio.
8. Let your subscribers know
Email the people who use your product and tell them where to find the launch. New sign-ups can see it in your welcome email.
Keep it honest. Votes can never be bought, each person has one, and asking for votes from borrowed or extra accounts is against the rules.
While the week runs
9. Keep the page current
Questions from launch day show what the page is missing. Add those answers and update anything out of date.
10. Spread the launch out
Choose a handful of directories that suit your product, rather than all of them. The list below is a good place to start.
11. Put the launch badge on your website
Add the launch badge to your website footer or launch post. It links to your listing, so visitors can see the launch for themselves.
12. Give people a second chance to see it
A day or so after launch, post again on LinkedIn with something new: what people asked, what you changed or what you learnt.
Beyond launch week
13. Keep it accurate
Return to your listing after each release and bring the description, pricing and images up to date.
14. Read your own data
Compare the places you shared using your analytics. Links with tracking tags show which posts and directories brought sign-ups.
15. Relaunch when there is news
Plan the next launch around a real change: a new version, a big feature or a milestone you can explain.
Find more launch directories
Best Launch Directories is a table of launch directories with their Domain Rating, pricing and link type. Use it to shortlist the right ones for your product.
Help from us, if you want it
You can follow every step without paying. These are the optional extras on Search My Biz Info, with current prices.
- Featured launch $19
Featured on the homepage for 7 days from your launch week, marked Featured, and never counted as a vote.
- Multi-site bundle $99
You write it once; we put it live for you on 49 other launch and discovery sites, each in its own wording, and every later edit you make is carried to all of them automatically.
- Done-for-you listing $149.99
Hand it to us: your listing goes onto 49 other launch and discovery sites, each with its own description, and one email brings you every link.
- Top page $49
Take the homepage's Sponsored slot for 7 days with your company name, logo, tagline and a website link.
- Category page $19
Your company at the top of your listing's category page for 7 days, labelled Sponsored.
- Newsletter $29
Your company as the Sponsored entry in one weekly newsletter issue.
- Billboard from $5
A board of paid places ordered by total contributed, highest first. Votes are a different system and are never bought.
- Product review $19
A structured review of your product, from your public website and listing, shown on the listing with the maker named as the one who commissioned it. No vote, no rating.
- Editorial founder feature $29
An edited article about the founder, from their own story, profile and listing facts; our editors invent nothing.
Prices are in US dollars; VAT is added where it is due.
Questions
- Should I submit to other directories too?
- Choose the directories that list products like yours. Compare their prices and link types first, and avoid pasting the same text everywhere.
- Is there anything to do after launch week?
- Measure where sign-ups came from, keep the page current, and plan a relaunch around your next big update.
- Is it all right to ask friends to vote?
- You can tell people about the launch and let them decide. Each person has one vote, votes can never be bought, and votes from extra or borrowed accounts are not allowed.
- When is the best time to post about my launch?
- As soon as it is live on launch day. Keep the rest of the week for replies, edits and one follow-up post.
That is the playbook. Questions about launching on Search My Biz Info are answered in the help centre. Open the help centre