Guides
How Search Engines Find and Index Small Business Sites
How a small site gets from nothing to a search result: discovery, crawling, indexing and serving, and what you can influence at each step.
- How search works
- 9 min read
Mobile-First Indexing in Plain English
Search engines now judge your site by its mobile version. What that means, what must match between phone and desktop, and how to check yours.
- Technical basics
- 8 min read
Page Titles and Descriptions That Earn Clicks
The title and description are your pitch on the results page. How to write ones that are accurate, distinct and appealing, without stuffing or hype.
- Writing for search
- 8 min read